The brief for the BMW Taxfree site was very simple; quick, easy access to information for those with taxfree status, but displayed in a style that while inline with BMW CI was fresh and interesting.
This last point was the main driving force behind the eventual design. We wanted it to be very obviously a BMW site but also to feel a little more specialized. BMW Park Lane are the only dealer in the UK who are able to sell BMW's to the taxfree community and they were keen to reflect this special position with a site that was set apart stylistically from other BMW sites.
Technologies: html, asp.net
Site type: e-commerce
Launch: |
